I just had a Comcast Tech Support guy sent out because the volume on the advertising is driving me crazy. Don't say it. We all know I am already crazy, but why do advertisers not know that we hate the rising volume on all the ads? The Comcast guy says they get complaints about this problem all the time. It isn't them. Or so he says, and I have no reason to think he's lying to me. And the volume rises with each ad, so that the last ad is at scream level. I can't stand it.
The result you advertisers want (which I assume is to grab our attention so we will actually listen to what you're hawking) does exactly the opposite of what you intend. I do not listen to the screaming ads; I mute the screaming ads. Ill say it again. If your ad is louder than the program I'm watching, I mute your ads.
The worst offenders are local advertisers. The national ads start at programing volume, but each successive ad gets a little louder. By the fourth ad the volume is so high I have no choice but to mute them. So if you don't want us to listen to your ads or buy your products Advertisers, keep it up. If you do want us to listen to your ads, try whispering. I might even lean in a little to listen to your soft spoken spokesperson.